Top 5 Personalization Apps in New Zealand: Q1 2023 Performance

In the first quarter of 2023, the top 5 personalization apps in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here is a detailed look at how these apps fared.

Email Home - Email Homescreen by Yobi Mobi experienced fluctuations in its weekly downloads, peaking at 2.3K in the week of February 6 and hitting a low of 442 in the week of February 27. Weekly revenue saw a peak of approximately $129 in early January, with a notable decline to $14 by late January. Active users ranged from a high of 11.4K in early February to a low of 6.9K by the end of the month.

ThemeKit - Themes & Widgets witnessed steady growth in active users, starting the quarter at 1.2K and growing to 2.6K by the end of February. Weekly downloads varied, with a high of 1.1K in late February and a low of 395 in mid-February. Revenue remained relatively stable, peaking at $16 in early March.

Wave Live Wallpapers Maker 3D from Live Wallpapers by Wave Studio showed consistent performance in weekly downloads, with numbers generally hovering between 500 and 700. Weekly revenue was modest, peaking at $15 in late January. Active users showed a slight increase, reaching 1.2K by the end of March.

Themes Changer: DIY My Phone by LAMBDA TECH demonstrated a significant surge in downloads, jumping from 76 in early March to 2.6K by mid-March. Active users also saw a substantial increase, peaking at 2.3K in the week of March 20. Revenue, although minimal, started to pick up towards the end of the quarter, reaching $8 in the final week of March.

Battle Royale Chapter 5 Mobile by Game Epic Wallpapers maintained steady download numbers, with weekly figures ranging from 174 to 513. Active users showed a slight decline over the quarter, starting at 192 and ending at 132. No revenue data was recorded for this app during the period.

For more detailed insights and data, visit Sensor Tower.